"There is no way a brand is touching Diddy — probably forever," one entertainment expert told Business Insider.

One alleges Combs orally raped a worker for rival brand Ecko at the Macy's flagship store in 2008. The suit alleges Macy's covered up the attack due to a multimillion-dollar deal with Sean John.

But the high-profile allegations, to which he has pleaded not guilty, have once again focused attention on Combs’ colorful past in the fashion world and his Sean John apparel brand. In 1998, Combs was ...

The music mogul’s business portfolio has shrunk, in part because of multiple sex abuse allegations, but his wealth remains a ...

and although Combs never quite reached the music icon status of his peers such as Jay-Z or the Notorious B.I.G., his brands that he promoted — such as Sean John — were where he found his fortune.

In a new wave of lawsuits against Sean “Diddy” Combs this week, Macy’s has been accused of covering up one of the music mogul’s alleged sexual assaults in order to protect a major deal ...

An icon in the shape of a lightning bolt. Impact Link Macy's covered up a violent 2008 sexual attack by Sean "Diddy" Combs at its flagship Herald Square, Manhattan store to protect a "multi ...