"There is no way a brand is touching Diddy — probably forever," one entertainment expert told Business Insider.

One alleges Combs orally raped a worker for rival brand Ecko at the Macy's flagship store in 2008. The suit alleges Macy's covered up the attack due to a multimillion-dollar deal with Sean John.

HE was one of the most powerful moguls in hip-hop history, linked to businesses worth millions and with a fortune of over a billion dollars. But, after being accused of rape and sexual abuse by ...

The music mogul’s business portfolio has shrunk, in part because of multiple sex abuse allegations, but his wealth remains a critical factor as his criminal case unfolds.

and although Combs never quite reached the music icon status of his peers such as Jay-Z or the Notorious B.I.G., his brands that he promoted — such as Sean John — were where he found his fortune.

In a new wave of lawsuits against Sean “Diddy” Combs this week, Macy’s has been accused of covering up one of the music mogul’s alleged sexual assaults in order to protect a major deal ...

a man who worked for rival clothing brand Ecko was pistol-whipped and orally raped in a stockroom, while being taunted and threatened by Combs. Sean 'Diddy' Combs denies any of the claims made ...

A professional athlete allegedly stopped a drunk Sean “Diddy ... only identified as “John Doe,” claims the attack unfolded during a launch party for Combs’ Ciroc vodka brand around ...

An icon in the shape of a lightning bolt. Impact Link Macy's covered up a violent 2008 sexual attack by Sean "Diddy" Combs at its flagship Herald Square, Manhattan store to protect a "multi ...