The BFFs you're gifting also tend to be people you absolutely, no-doubts-about-it want to be buying a present for. You're ...

L’Oréal’s Colour Riche Satin Lipstick is beloved for its vanilla scent, creamy texture, and hydrating formulation. A go-to ...

When she went online to see if the $100 vanity that was popping up all over her TikTok feed was available near her, the Walmart site claimed that it was out of stock.

Elf Beauty, a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its ...

Early Black Friday deals at Walmart are now live, meaning you can save big this holiday season on tech, beauty, kitchen items and more. We rounded up some of the best early deals happening right ...

Walmart's transformation from big box retailer to a destination for influencer-founded brands is winning over Gen Alpha shoppers — and their millennial parents' wallets.

My recent Walmart finds are about to be make you the certified Best Gift-Giver Ever. The TikTok girlies couldn't stop talking about it, and now, neither can I. You're looking at the reason behind ...

Elf Beauty is likely to report revenue growth of nearly 33% for the second quarter, bucking weak demand in the industry as ...

Early Black Friday deals at Walmart are now live, meaning you can save big this holiday season on tech, beauty, kitchen items ...