Roku has unveiled its new platform Roku Ads Manager, a direct self-service solution designed to help connected TV advertising performance. This article, Roku launches self-service performance platform Ads Manager,

Roku said it launched Roku Ads Manager, a self-service platform designed to attract performance marketers who use social media and search and enable them to buy connected TV. Performance marketers will be able to create campaigns using shoppable ads linked to the Shopify accounts and interactive ads using Ads Manager.

Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Ads Manager, a direct self-service solution design

The self-service performance solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns

On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand.

Admittedly, on this one, streaming platform and service provider Roku ($ROKU) is a bit behind the curve. But better late than never does still