Months before the Los Angeles wildfires sparked, State Farm’s California arm was already in trouble, it told state regulators. Its policyholder surplus — the cash it has on hand to pay out claims — had dropped from more than $4 billion in 2016 down to just $1.

State Farm said it was backing out of its plan to air an ad during the upcoming Super Bowl due to the wildfires in Southern California.

Lawmakers disagree about federal support for California wildfires (The Hill) – Insurance giant State Farm has canceled a Super Bowl ad that was set to air during the big game in February, in part, it said,

State Farm often runs commercials during NFL games, but the insurance company won’t have an ad presence during Super Bowl 2025 in the wake of the fires that have devastated the Los Angeles

State Farm, the largest property insurer in California, has canceled its Super Bowl ad because it is focused on responding to the "tragedy" of the LA fires.

State Farm, long a stalwart of Super Bowl advertising, announced it was pulling an ad from next month's big game.

State Farm is canceling a planned commercial by the insurance giant set to run during the 2025 Super Bowl next month, citing the impact of the Los Angeles area wildfires. "Our focus is firmly on providing support to the people of Los Angeles.

Following its announcement that it would pause non-renewals for policyholders to ensure coverage for Los Angeles County residents impacted by wildfires, State Farm on Thursday, Jan. 16, reported receiving 7,850 home and auto claims with numbers expected to rise as damages are assessed.

The Super Bowl commercial would have been the second consecutive spot from the insurance giant, after Arnold Schwarzenegger played 'Agent State Farm' in last year's game.

A planned State Farm commercial will not air during the Super Bowl: "Our focus is firmly on providing to support to the people of Los Angeles."

The iconic actor who plays “Jake from State Farm” has been attacked online after the insurance agency canceled policies just before the California wildfires. The Daily Mail reports that the actor has been targeted after State Farm cancelled fire insurance policies just months before the deadly fires.