A strange phenomenon is sweeping through social media as the last days of TikTok in the US begin to unfold. As most of the 170 million American TikTok users await its ever-encroac

US e-commerce sellers are scrambling to prepare for a potential TikTok ban, with some halting shipments and others testing out competitors like Flip.

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

TikTok's expected Sunday shutdown poses the biggest threat to the universe of small- and medium-sized firms and so-called influencers who depend on the short-form video site for their livelihood, while big brands are expected to move to other sites.

really worried about these very dramatic risks leave out an e-commerce site like Temu that has 70 million Americans using it?" Fisher asked. "It's very curious why you just single out TikTok ...

While the three U.S.-owned alternatives are ready to become replacements for TikTok, another app has recently surged in popularity: RedNote, known as Xiaohongshu in China. Often referred to as the "little red book," RedNote blends short-form videos, livestreaming and e-commerce.

Chinese merchants on TikTok are taking precautionary measures to prepare for a looming ban of the short-video app in the United States, including switching to competing platforms and focusing on other overseas markets.

RedNote, or Xiaohongshu, is among the fast-emerging social media and e-commerce applications, gaining popularity among users amidst ongoing fears over the possible banning of TikTok.

Some U.S. TikTok users have flocked to the Chinese social media app Xiaohongshu, or RedNote, in protest of the looming ban.

TikTik is set to go dark at midnight on Sunday — these are the people and companies who could buy the popular platform before (or after) that happens.

TikTok is challenging a possible ban or forced sale to new owners in the United States, but has for several years been waging other fights in at least 20 countries.