Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

In an increasingly competitive digital world, more brands and individuals are reaping the benefits of a .pro domain name.

The Thrifty Gentleman acquires DiscountAStraps, expanding its affordable Apple watch strap collection to offer customers greater variety, ...

In a statement to Windows Central, Microsoft has confirmed that it's unifying its news content services under the MSN brand once again.

Sariki Abungwo To view an enhanced version of this graphic, please visit: From the beginning, Sariki's path was anything but easy. Like so many driven entrepreneurs, he encountered his fair share of ...

An insider says some suppliers will benefit from increased iPhone sales in 2025, fueled by the iPhone 17 Air and Apple ...

In today’s rapidly evolving digital landscape, protecting brand identity has become more critical than ever. With the rise of ...

It will be Kum & Go no more. A trade publication called C-Store Dive reports the Utah company that bought the Iowa-based convenience store chain in 2023 will rebrand all Kum & Go locations as Maverik ...

Which is exactly where the best rebrands come in. Rebranding has the power to breathe new life into established names, ...

Crystal Group, Inc., a Hiawatha-based designer and manufacturer of rugged high-performance edge computing solutions, has ...