In 2024 alone we've seen the launch of the ever-popular Fujifilm X100VI, the Fujifilm X-T50, the Fujifilm GFX100S – complete with its gargantuan sensor – and the recent content creator-focused Fujifilm X-M5.

The 102MP sensor will be paired with Fujifilm's X-Processor 5, also brought over from its more stills-focused cameras. That sensor is "approximately 1.7 times larger" than 35mm sensors, which themselves are considered relatively big for cinema cameras.

Fujifilm is developing Fujifilm GFX Eterna, its first digital filmmaking camera, with a planned release next year. The camera will use the large-format GFX 102MP CMOS II HS sensor. It is about 1.7 times larger than a 35-millimeter full-frame sensor in combination with the X-Processor 5 high-speed image processing engine.