Starbucks is seeing declining foot traffic at its stores. The company still has a strong global brand. Despite its huge ...

The customer is always right” is a credo that is often used and applies especially to consumer-facing businesses like Starbucks ...

Starbucks Red Cup Day has officially arrived, offering customers a free, reusable red cup with every seasonal drink order.

It is Red Cup Day at coffee giant Starbucks, an unofficial holiday for java fans who enjoy discounts and rewards. Here's how ...

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Schultz concluded in his memo, titled ‘The Commoditisation of the Starbucks Experience’, that the Starbucks brand had been diluted. That night he sent it to each of the company’s senior executives. A ...

The coffeehouse chain’s profits are sinking and its popularity is shrinking. Can a simplified menu, TV advertising and clean ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Starbucks Malaysia is facing its toughest challenge yet, with one in eight outlets now temporarily closed across the country.

Starbucks slumped in sales this last quarter. But the Chinese coffee brand, characterized by heavy discounts, reported a ...

The move is part of new CEO Brian Niccol’s strategy to reposition Starbucks as a premium brand while also reducing the strain ...