Note that you can also use retargeting campaigns for consumers who did make a purchase in order to encourage them to become ...

Vice President Kamala Harris and former President Donald Trump have used social media to expand their reach to Generation Z ...

It’s estimated that nearly half of all websites today utilize WordPress. From Walmart and Etsy to BBC World News America and ...

A panel discussion at the e4m Confluence 2024 focused on leveraging both digital and traditional methods to create meaningful connections with audiences ...

“I wanted to share an example of a campaign that recently concluded for Saffola. Every year on World Heart Day, we come up ...

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

Brian Hughes: We are seeing an unprecedented bias in the Old Guard, traditional media, elite media. You look at things like ...

A reader asked us to compare The Heritage Foundation’s Project 2025 and Donald Trump’s Agenda 47. We VERIFY how the two plans ...

Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

For example, understanding the interplay of campaigns across connected TV (CTV), digital out ... Two-thirds of digital ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

Global celebrations like Halloween offer prime opportunities for mobile app marketers and ad creatives to boost engagement ...