Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.
Brian Hughes: We are seeing an unprecedented bias in the Old Guard, traditional media, elite media. You look at things like ...
A reader asked us to compare The Heritage Foundation’s Project 2025 and Donald Trump’s Agenda 47. We VERIFY how the two plans ...
Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.
For example, understanding the interplay of campaigns across connected TV (CTV), digital out ... Two-thirds of digital ...
Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...
Global celebrations like Halloween offer prime opportunities for mobile app marketers and ad creatives to boost engagement ...
Political ads are designed to attract and persuade voters using enticement and fear. The Harris and Trump campaigns are no ...
Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...
Elon Musk‘s political posts on X have garnered 17.1 billion views since he endorsed former President Donald Trump in July, more than double the reach of all U.S. political campaign advertisements on ...
As Vice President Kamala Harris and former President Donald Trump ramp up their presidential campaigns, so have their social ...
He has taken one instance that occurred nearly two years ago and made this his entire campaign platform." The sheriff’s campaign also released a letter from his personal physician that reads in part: ...